Consumer · India
Bulbul
About
Bulbul was a live video and livestream-led commerce platform (India/Singapore) where customers watched hosts demonstrate and sell products in real time, similar to an in-store experience, founded by Sachin Bhatia. It raised funding from investors including Info Edge, Sequoia Capital India and Leo Capital. In 2022-2023 it was acquired by The Good Glamm Group (Good Creator Co), marking an exit for its backers.
Latest news
The Good Glamm Group acquires video commerce platform Bulbul
Moneycontrol
Good Glamm Group completes acquisition of Bulbul, launches Good Creator Co app
The Hindu BusinessLine
Social Commerce Platform BulBul Raises $8.7 Mn led by Info Edge
Inc42
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Coverage gathered from public sources.
Why Consumer
Consumer and commerce companies - from social commerce to community-led brands - that scale trust and distribution across borders.